ZY Optics

Role UI\UX Designer

Client ZY Optics

Date 2016

Shenyang Zhongyi Optical and Electronic Company (ZY Optics) is a leading Chinese camera lens & adapters manufacturer. They currently manufacture and distribute lenses and lens turbo adapters under the brand name of "Mitakon".

Apart from our own Mitakon brand, ZY Optics are currently designing and making lenses for various renowned camera lenses brands in the world. Also they can design and create lenses based on customers requested price and specifications.


Mitakon is a great manual focus optics. It has extremely fast aperture lenses and adaptors.

Analysis of the current site

First of all, zyoptics.net was carefully analyzed in order to identify the strengths and weaknesses of the current design.

User stories

Understanding the target audience is very important thing for any website. In order to test the ideas, I took 2 fictional characters from the task audience and analysed what needs they are willing, which information could be useful.

Patrick, 22 years old,
photography hobbyist

Student at University of the Arts London, amateur photographer. Looking for creative lenses to meet his artistic needs.

  • Looks for a fast lens to create narrow depth of field.
  • Looks for a beautiful bokeh.
  • Already have a mirrorless system camera with APS-C sensor size.

Linda, 34 years old,
professional photo/videographer

Freelance Photographer at Gary LindaBrittonPhotography Ltd. Looking for a fast lens to shoot in difficult light conditions.

  • Looks for a fast lens with maximum quality.
  • Looks for a manual focus lens with smooth aperture, to have an ability to shoot videos.
  • Already have a professional full-frame camera.

Features and Functionality

Based on the analysis of the results, I had a brainstorming session to figure out which new functions, which renewed old functions, and which visual approach, could satisfy users needs.

After the brainstorming session, the most important points were selected and sorted by two categories: Functional and Visual.


  • Add product slider
  • Add filter to product catalog
  • Add user reviews
  • Add samples gallery
  • New frontpage layout


  • Create a new modern look and feel
  • Clean shopping cart
  • Show more visual samples
  • Create responsive experience
  • Simplify product catalog



New clean logo for ZY Optics that will represent ZY company on european & US market.

New frontpage

Main features:

  • Clean header with shopping cart
  • Big product slider
  • Partnership offer
  • News & Promotions
  • Reviews
  • Image gallery

Product catalog page

Special selector to find out what lens offer is suitable for your camera system (lens mount and format):

Product page

Do I need this lens?

Every photographer that want to buy a lens is interested in this sort of criteria:

On a new product page you can find all you need to decide buying a lens.

Thanks for watching!