Shenyang Zhongyi Optical and Electronic Company (ZY Optics) is a leading Chinese camera lens & adapters manufacturer. They currently manufacture and distribute lenses and lens turbo adapters under the brand name of "Mitakon".
Apart from our own Mitakon brand, ZY Optics are currently designing and making lenses for various renowned camera lenses brands in the world. Also they can design and create lenses based on customers requested price and specifications.
Mitakon is a great manual focus optics. It has extremely fast aperture lenses and adaptors.
First of all, zyoptics.net was carefully analyzed in order to identify the strengths and weaknesses of the current design.
Understanding the target audience is very important thing for any website. In order to test the ideas, I took 2 fictional characters from the task audience and analysed what needs they are willing, which information could be useful.
Student at University of the Arts London, amateur photographer. Looking for creative lenses to meet his artistic needs.
Freelance Photographer at Gary LindaBrittonPhotography Ltd. Looking for a fast lens to shoot in difficult light conditions.
Based on the analysis of the results, I had a brainstorming session to figure out which new functions, which renewed old functions, and which visual approach, could satisfy users needs.
After the brainstorming session, the most important points were selected and sorted by two categories: Functional and Visual.
New clean logo for ZY Optics that will represent ZY company on european & US market.
Special selector to find out what lens offer is suitable for your camera system (lens mount and format):
Every photographer that want to buy a lens is interested in this sort of criteria:
On a new product page you can find all you need to decide buying a lens.